Music Videography
MUSIC VIDEOgraphy PRODUCTION COMPANY IN JOHANNESBURG
As an artist, you need a company that is both technical and creative, a Team that understands the dynamic elements that are involved in producing a quality music video, from the story, aesthetics, camera angles, and movements, to the symbolism and colors. At Sonnix Studios we are fully prepared to tackle your Music Video needs, given our extensive award-winning portfolio and experience in film production and music videography. From visual treatments to final delivery, our teams have the in-house capabilitiy to bring your art to life.
Sonnix Studios is an award-winning production company offering services for music videos, film productions, television series, and motion picture. Our teams offer services from concept, to storyboarding, and shooting through to the final product to support your music videography journey.
Music Video Production
Fashion Films
Model Shoots
At Sonnix, We invest time and money into making sure that your production receives the highest quality, with that being said, rest assured that we only work with professional crew and equipment so that you receive the best value, service, and experience. Sonnix Studios has implemented a unique variable quoting system based on your requirements. Whether it’s a Commercial, Premium, Standard, or Budget production, we will be able to tailor our pricing to accommodate your budget requirements. At Sonnix we pride ourselves on being the one-stop shop for all motion picture projects.
What to consider when
you create a music video
music video considerations
When you create a music video, it’s for the purpose of adding to the quality and brand of the music. It is also a way of marketing the song. A quality music video must include five elements: location, lighting, coverage/inserts, music, and an engaging edit. The complexity and originality of music videos can vary.
ACCESSIBLE LOCATION(S)
Choosing an ideal location, depends on the theme, look or feel you want to give the music video. if we were to look at making a live-styled music video, we would consider a location as a wall or a corner rather than a large room because that is likely all you will be showing in the video. Shooting into corners is almost always preferable because they provide more depth than a flat wall. After you’ve found a suitable wall or corner, think like a set decorator and decorate the area with items from around your home. Display tapestries, light bulbs, or musical instruments. To make your background more interesting, experiment with different colours and textures. This gives the viewer a more intimate feeling, that of a live performance.
POWERFUL LIGHTING
Lighting, Lighting, Lighting. Yes, we can shoot in a studio, which may be more costly, however, Lighting is simpler and more cost-effective when shooting outside. Lighting is one of the most important aspects of making a video because it allows you to set the mood. Poor lighting can make a serious situation appear too light, or a comedic situation appear more serious than intended. What factors influence video lighting? Location, use of ambient light, changing conditions, shadows, and natural light are all factors that influence a shot. A key light, a fill light, and a backlight is good places to start when setting up lighting for any shot. These will provide a foundation for future work.
COVERAGE/INSERTS
What exactly are video inserts? An insert in the film is a shot of a portion of a scene shot from a different angle and/or focal length than the master shot. The inserts cover the same action as the master shot but emphasise a different aspect of that action due to the different framing. What exactly is video production coverage? When filming something, you must get enough different shots to show everything that needs to be shown. Coverage refers to obtaining all of the shots required for the edit. Without coverage, your scene may make no sense or may be impossible to edit smoothly.
THE MUSIC
This may seem obvious, but the music in the video should be PRE-RECORDED, and the artists should be singing along to the music during video playback. Recording live sound presents its own set of challenges and necessitates more equipment and is more costly.
EDITING
The edit is where a music video really comes together. Filmmaking can be a messy process, but video editing is a simple path. It is a meticulous procedure and one of the most crucial stages of filmmaking. After the arduous process of filmmaking, which includes shooting schedules, scriptwriting, and spontaneous changes, video editing is the stage where one can sit with undivided attention. However, learning how to do video editing is a very complex process. It is a one-stop shop, but it is not as simple as it appears. Video editing is a rigid structure of interconnected stages that are completed by adhering to a set of practical procedures. To maintain an efficient workflow, we will divide the video editing process into specific stages.
VIDEO EDITING STAGES
You must first prepare your footage for editing before you even consider adding it to your timeline. Nothing stymies editing more than a disorganised media library. If the appropriate clip is not found on time, a fun project can quickly turn into a tedious task. Sort your media into labeled folders or bins. Delete the unnecessary files to avoid delays in finding the correct file. To align the audio and video, it is necessary to sync them before editing the material. Music, sound effects, dialogues (if the footage includes dialogue), and so on comprise the audio portion. Most editing software now includes an in-built sync feature that works flawlessly for synchronising audio with footage.
oRGANISE
The first assembly is a term associated with this stage of video editing. The first assembly entails putting all of that meticulously collected material into a timeline that corresponds to the film’s storyboard. Editors frequently divide all scenes before sequencing them all together to make this step more manageable and organised.
ASSEMBLE AND GO OVER
This stage is known as the beginning video editing stage. After you’ve organised, reviewed, and assembled your media, the next step is to learn how to do video editing. The rough cut functions as a blueprint for your workflow. The rough cut, as the name implies, is the rough editing that could be done ideally. This stage does not employ deep edits and corrections; rather, it lays the groundwork for deeper and finer editing. The edit does not have to be perfect, but the content must be understandable.
ROUGH DRAFT
After you’ve refined the project on the rough cut stage, move on to filtering each and every frame. Pay close attention to the smallest details in each cut to ensure that the video runs smoothly. The final stage of correction is the fine cut. As a result, pay attention to details and correct any errors in your video. You revise any intricate issues that were overlooked in the rough cut in the fine cut. While some shots in the rough cut may have been a few seconds too long, the length can be adjusted at this stage.
EXCELLENT CUT
When you think your edit is finished, it’s time to finalise and publish your project. This step is very similar to the fourth step, which is the final cut. However, they differ in that there is a distinction between refining and finalising your project. At Sonnix Studios we are fully prepared to tackle your Music Video needs, given our extensive award-winning portfolio and experience in film production.
