AUGMENTED REALITY
AUGMENTED REALITY IN JOHANNESBURG
Welcome to an enhanced realm of digital encounters that will transcend the confines of our existing reality. Augmented Reality (AR) opens the door to a revolutionized approach in how you perceive and engage with digital content. AR is a cutting-edge technology that merges computer-generated visuals, high-definition displays, real-world tracking, and interactive devices to craft realistic and immersive overlays onto your surroundings. Through AR-equipped devices, you can seamlessly blend the digital and physical, immersing yourself in a virtual layer that coexists with the real world. Reach out to us today to learn more about this transformative experience.
AUGMENTED
REALITY
At Sonnix Studios, we are dedicated to pushing the boundaries of creativity and innovation. Our AR solutions seamlessly merge imagination with reality, offering unique and engaging experiences tailored to various industries and needs. Sonnix Studios is your partner in unlocking the full potential of Augmented Reality. Our team of experienced professionals is dedicated to creating AR solutions that cater to your unique business needs, goals, and visions. By leveraging AR, you can captivate your audience, elevate your brand, and offer experiences that leave a lasting impact.
Augmented Reality (AR) is a technology that superimposes digital information, such as images, videos, 3D models, or text, onto the real world, enhancing a user’s perception of their physical surroundings. Unlike virtual reality, which replaces the real world with a simulated one, AR overlays digital content onto the real world, creating a composite view.
Key elements of augmented reality include:
- Real-World Interaction: AR is designed to interact with the physical environment. Users typically view the augmented content through a device like a smartphone, tablet, or AR headset.
- Contextual Information: AR content is context-aware, meaning it’s relevant to the user’s immediate surroundings. For example, it can display information about a historical landmark when the user points their device at it.
- Tracking and Positioning: AR systems use sensors, cameras, and sometimes GPS to determine the user’s location and orientation. This enables the accurate overlay of digital content onto the real world.
- Interactivity: AR often allows users to interact with the augmented objects. Users can manipulate or trigger actions related to the augmented content, such as tapping on a virtual button or moving a 3D model.
- Multiple Modalities: AR can include various sensory inputs. While it typically involves visual information, it can also incorporate audio, haptic feedback (such as vibrations), and even olfactory (smell) or gustatory (taste) elements in some advanced applications.
Applications of augmented reality include:
- Smartphones and Tablets: AR apps on mobile devices can provide information about nearby businesses, translate signs in foreign languages, and offer interactive experiences.
- Gaming: Popular games like Pokémon GO use AR to superimpose virtual creatures in the real world.
- Education: AR enhances learning experiences by bringing textbooks to life, offering 3D models for science classes, and enabling virtual field trips.
- Navigation: AR can provide real-time information about a user’s surroundings, including directions and points of interest.
- Industrial and Manufacturing: AR is used for tasks like assembly line guidance and maintenance assistance by overlaying instructions on equipment.
- Healthcare: Surgeons can use AR to visualize patient data during surgery, and AR can assist in medical training.
- Retail: AR can offer customers a virtual try-before-you-buy experience, where they can visualize products in their own space before purchasing.
AR is a versatile technology with a wide range of applications that continue to expand as the technology and world evolves. It offers a unique way to blend the digital and physical worlds, providing valuable information and engaging experiences for everyone in various fields.
At Sonnix, We invest time and money into making sure that your production receives the highest quality, with that being said, rest assured that we only work with professional crew and equipment so that you receive the best value, service, and experience. Sonnix Studios has implemented a unique variable quoting system based on your requirements. Whether it’s a Commercial, Premium, Standard, or Budget production, we will be able to tailor our pricing to accommodate your budget requirements. At Sonnix we pride ourselves on being the one-stop shop for all motion picture projects.
how augmented reality works
Devices
AR experiences can be accessed through smartphones, tablets, AR glasses, and other compatible devices equipped with cameras and sensors.
Detection and Tracking
AR-enabled devices identify real-world objects and surfaces through cameras and sensors. This allows digital content to be precisely placed and anchored within the physical environment.
Overlaying Digital Content
Computer-generated visuals, animations, and information are seamlessly integrated into the user’s view, enhancing the real-world scene with additional layers of information and interactivity.
Interaction
Users can interact with AR content through gestures, touch, voice commands, or other input methods, creating a dynamic and engaging experience.